Sex may sell, but products designed to excite tend to get censored. No one understands that fact—or its potential for change—more than us. 

We're a Female-Led Pleasure Positive Brand Born in the Netherlands.

After working with industry-leading pleasure brands for more than 20 years, we’ve come to know the restrictions and barriers placed on sex toys all too well. So we're bringing you a product that is first and foremost about delivering pleasure while being beautiful, powerful, and challenging the status quo.


Our mission at Biird is to dispel the taboo surrounding sex toys and other products designed specifically to make you feel good.

Well-designed pleasure should be available to all, not just people ‘in the know’ or with tons of money to spare.

After years of research and tinkering, Cuddly Bird was born. Cuddly Bird was designed to look a little different than your typical sex toy. It’s beautiful (in our humble opinion) and resembles an everyday decorative item. A reading light, a stress ball—whatever it reminds you of, Cuddly Bird is visually interesting and can be proudly displayed on your nightstand.


Cuddly Bird was a big surprise to the industry, and to users. It shone a light on how narrow our preconceived notions are—what pleasure looks like and how it feels. More importantly, Cuddly Bird has shown us what pleasure could look like in the future, if we approach it with an open mind.

We believe that beautiful sex toys made with quality, body-safe materials should be affordable and available for everyone to enjoy.

It’s time to turn YOUR light ON. Discover Cuddly Bird